Four things to know when transitioning to Web3 marketing
Epic Web3 Weekly Newsletter
Hey there, growth buddies 👋
This is the Epic Web3 Newsletter — a weekly dose of best practices & insights from the top industry experts to help you dive into Web3 and boost Web3 products.
In this week’s deep-dive, we’re going to explore what marketers have to keep in mind when transitioning from Web2 to Web3, and also the hottest deals & latest news from the Web3 world.
But first and foremost, have you joined the Web3 Growth Summit?
Brightest minds from Bitski, Superdao, Aragon, Tally, CoinStats and other fastest-growing companies are gonna be there to reveal the secrets of how to grow in Web3.
On July 25—29 they’ll share with you lots of actionable case studies, insightful behind-the-scenes, and helpful strategies on product & marketing growth in the industry.
There will be not just visionary content, but practical knowledge — so you gonna learn what really works in the new market and what does not.
📌 Five reasons to attend the Web3 Growth Summit:
5 days of useful case studies and exciting topics on DAO, DeFi, NFT, GameFi and the Metaverse;
30+ speakers leading international Web3 products;
Practical tools and frameworks from top industry experts;
Networking sessions with like-minded professionals and industry brightest people.
No commercials, no boring panels — just growth.
Come together with us at the Web3 Growth Summit to learn from the first-hand experience & grow.
🧑💻 What to keep in mind when transitioning from Web2 to Web3? Community Insights with a toolkit for marketers.
The Web3 industry’s full of mysteries and unknowns, a few people know how to market products and boost user experience. Yet, staying on top of all the latest trends and tactics is a crucial thing — especially when your business is transitioning from Web2.
Alanna Gregory (previously Head of Marketing and Digital Product at Hairstory) leads global customer engagement and retention at Afterpay. In this article she explores the newest concepts in Web & Marketing — and here are the main highlights:
1. The average consumer is not familiar with the complicated Web3 world.
People won’t spend time researching to learn about NFTs, DAOs, etc. That’s why it’s important to make consumers’ shift from Web2 as easy as it can be — like Dime or Shopify do. For instance, Dime made it simple to mint NFTs from any digital file — you can even turn TikTok or Instagram content into NFTs and sell it directly to followers.
2. Community marketing is critical for Web3.
Web2 channels like content marketing and SEO are still important, but these have to be used alongside the newest strategies: creating gamified experiences for members, running a Discord channel, using airdrops to promote a product, and so on.
3. Memes ARE the part of a good communication strategy.
As the Web3 people love to communicate through memes, it’s essential to be on the same wavelength — use or create funny pics to drive engagement and get people talking about your product.
4. Marketers need new goals.
In Web3 marketers have to rethink how to measure growth performance and build new KPIs. For now, KPIs can be based on product engagement or community analytics (the size of your community across channels, the percent of people voting, etc.), but as the market grows and develops, CAC will most likely surface.
On July 25—29 we’ll learn more about growth marketing in the Web3 industry, so stay tuned to the Web3 Growth Summit.
🔥 What’s hot in Web3?
Much has happened during the last week in the Web3 world, and we’re always happy to share the digest. Here’s the hottest news to your morning coffee:
1/ Coinbase plans to lay off 18% of its total workforce. Brian Armstrong, the CEO, is blaming this on the apparent recession and a potential upcoming crypto winter.
2/ Mastercard is going to implement payments for NFTs and Web3. 2.9B cardholders will be able to make direct NFT purchases!
3/ Jack Dorsey brings the concept of Web5 (“Extra Decentralized Web Platform”) that places Bitcoin at the forefront instead of having multiple blockchain projects. Wait, if Web5 is here, where did Web4 go?!
4/ Floor announces $8M in funding to make NFTs understandable and accessible. Upcoming features will eliminate entry barriers for users and help them make buying and selling decisions. That’s what building a product with a community and for a community is all about!
4/ ‘Stripe for NFTs’ raises $26M in Series A funding round. The Estonian startup NFTPort provides an NFT infrastructure that enables companies to launch their apps to markets within hours, and the fresh funding will help them expand to new blockchains, ramp up hiring efforts, and scale its core product offering.
6/ True Global Ventures doubles down on Web3 with $146M ‘follow-on’ fund. Despite an ongoing bear market, investors are still interested in crypto — crisis is the best time to invest, huh?
7/ Immutable, a Web3 gaming firm, launches a $500M fund to accelerate the adoption of Web3 games & projects. The capital will be used to fund projects building Web3 games and NFT-focused companies. Slow down guys, we hardly keep up!
And we’re rounding off here! Hope you enjoyed this week’s bunch and see you at the Summit!
Sending growth your way,
The Epic Web3 team