How Miro delivers enhanced customer value through design
Epic Web3 Weekly Newsletter
Hey, growth folks 👋
Each week we send you in-depth insights on product growth and the main highlights from our videos with community experts.
👀 New case study
Miro is a cloud-based whiteboard platform designed to manage projects, share ideas, and collaborate. In 2020 they decided to increase the overall engagement by allowing users to share best practices & custom templates within the broader user base. And that’s how Miroverse, a community-driven template library, was born.
Though it was a zero-to-one creation with a high level of uncertainty, the team managed to design Miroverse in just 2,5 months instead of six. Kate Syuma, Product Design Lead, Growth at Miro, explains what approach helped them do that.
Discover. Conduct research by defining the core problem, target audience, product vision, what success looks like, etc. This will help to build a picture of a potential product.
Define. Select a limited number of hypotheses to validate in the first version of your product, choose a suitable time frame, and make sure your hypotheses are diverse and cover different aspects.
Design & validate. Keep design simple and make its parts easily distinguishable to ship everything faster. Your first version should be *just enough* to validate the core idea of the product.
Build. Don't strive to make the first version perfect. Identify MVT (minimum viable test) that will not sacrifice delivering main value, and be flexible for trade-offs.
Launch & iterate. If you want to progress faster, you should launch and learn fast. To do that, don’t conduct endless user testing — gather real customer data instead.
🧑💻 Here lies the product success… Community insights on leveraging pre-mortems to save your product from death.
Pre-mortem is an analytical technique that helps to predict and mitigate risks before they happen during product development. Though it's important to be prepared for what can go wrong, few product managers actually facilitate possible problems.
Let’s see what the community has to say about it.
1/ Vikram Goyal, Product Manager at Airmeet, points out that this technique helps overcome blind spots and allows every team member to share opinions without being considered a ‘naysayer’. Here’s a pre-mortem’ing approach that Vikram follows as a PM.
2/ Alexandra Hurworth, former mobile UX Director & co-Product Manager at Bloomberg LP, brings up the importance of pre-mortems for an app launch. She believes that the earlier you do it, the less painful it’ll be to solve an issue that requires immediate attention.
3/ Jason Knight, Product director at Unmind, says that having a healthy skepticism contributes to making right decisions — and a pre-mortem is a part of it. You can overcome confirmation bias in product development and discover potential issues sooner.
4/ Deborah Liu, CEO of Ancestry & ex-VP of Facebook Marketplace, claims that the power of a pre-mortem lies not in its ability to predict the future, but in the ability to show possible negative outcomes. She explains how to run a successful pre-mortem depending on different needs.
#Promo by Splitmetrics
💡How screenshots and video previews impact app downloads
SplitMetrics have analyzed the data from 600+ experiments and prepared an informative report on ASO benchmarks and mobile trends. According to the statistics, video previews are important when players decide whether to download a game or not, while screenshots are crucial for apps from the Casino category.
If you want to find out why 3D icons perform better than 2D icons, and how to place screenshots for higher conversions, read the full version of the research.
That’s it for today! Hope you found this week’s dose valuable and look forward to seeing you at the Summit 👋
Sending growth your way,
The Epic Web3 team