How to improve user onboarding with behavioral data

Epic Web3 Weekly Newsletter

Hey, growth folks 👋

Hope you’re having a productive Monday and ready to start the new week with some handpicked insights!

🧑‍💻 Community insights on the PM&PMM duo

A product marketing manager is like a story without a title yet. There are still ongoing discussions about what job PMM does, and to whom he or she should report — product or marketing.

The truth is that the interpretation of a PMM’s role depends on the companies’ unique scenario. We’ve put together some insights from the industry experts who shared their vision.

1/ Marcus Andrews, Director of Product Marketing at Pendo.io, pointed out two reasons why PMM shouldn’t report to product leaders. Basically, it would be difficult to evaluate their work.

But many commentators didn't agree. Like Harsha Kalapala, VP of Product Marketing at AlertMedia. He stated that this depends on the growth source — whether it is sales-led or product-led.

2/ Mayur Gupta, CMO at Gannett, explains the factors why this question even appears. One of them is marketers who care more about the brand and creative idea rather than customers and the product itself.

3/ And finally, a case when PM and PMM found the right balance in delineating responsibilities.

Allie Bollman and Jordyn Zucker from Doctor.com shared their story of becoming an effective duo. The presentation is part of the Product Marketing World Series.

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Rounding off here! 👋 Hope you found this week’s dose valuable.