How to launch a token and not fail: Key insights from Brickken co-founder

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May 15, 2023

Happy Monday, Web3 fellows 🖖

We decided to dedicate this newsletter edition to tokens. Learn with us all the whys and hows of launching your own tokens to fuel innovation in the digital economy.

🚀 Epic Web3 Conference is SOON: Here’s the final agenda

Get ready for an immersive journey with exciting topics from the major Web3 players. Here's a glimpse of what awaits you:

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We've designed our program for the Epic Web3 Conference, ensuring there's something for everyone. Join us and dive into insights on any of our 3 tracks:

1️⃣ BUIDL: Learn the latest advancements about building dApps, interoperability, L2 scaling, and more.

2️⃣ GROWTH: Discover the strategies on marketing techniques, user acquisition, community building, and more to fuel your business growth.

3️⃣ FUNDRAISING: Dive into the world of fundraising strategies, token economics, venture capital trends, and network with like-minded entrepreneurs and investors.

🗓️ Date: Jun 9, 2023

📍 Location: Palácio do Marquês de Tancos, Calçada do Marquês de Tancos 2, Lisbon

Don't miss this chance to connect with industry leaders, expand your knowledge, and make meaningful contributions to the Web3 ecosystem!

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🧞‍♂️ So you want to launch a token? Community Insights on how to make it a success.

Edwin Mata, Co-founder of Brickken*, shares key insights on tokenization in Web3.

*Brickken is a leading tokenization platform empowering businesses to easily create, sell, and manage digital assets.

1️⃣ Why tokenization matters and how to decide whether your product needs it?

Tokenization enables the digitization of assets, creating new opportunities for value exchange, ownership representation, and decentralized governance.

Your product may need it in the following scenarios:

🔸 Incentivizing Participation: When you want to incentivize users to engage with your product and contribute to its growth by offering tokens.

🔸 Community Governance: When you aim to create a DAOl where token holders have voting rights and can participate in decision-making processes.

🔸 Fundraising: When you need funding for your project or want to enable crowdfunding to raise capital.

2️⃣ What are the major benefits and drawbacks of tokenization?

3️⃣ What are the main critical steps in a successful tokenization journey? What to consider?

A successful tokenization journey involves careful consideration of several critical steps.

Set clear objectives: Define the purpose of tokenization for your product.
Legal and regulatory compliance: Ensure adherence to securities laws, KYC requirements, and AML regulations*.
Determine the tokenomics: token type, supply, distribution model, and utility within your ecosystem.
Build secure smart contracts.
Engage and foster your community.
Conduct security measures to protect token holders' funds and personal information.
Develop marketing strategy: Leverage various channels to promote your token, targeting potential investors, users, and stakeholders.

Editor’s note: KYC — Know Your Client; AML — Anti-Money Laundering.

4️⃣ Do you anticipate mass adoption of tokenization in the near future?

Yes, I do. As the technology matures, we can expect broader acceptance and integration of tokenized assets across various sectors of the economy. This will open up new investment opportunities and transform the way we own, trade, and access assets.

If you’re interested in creating digital assets and tokenization, meet Edwin Mata at Epic Web3 Conference on June 9! He’ll provide consultations and valuable insights: